Moving Africa Forward

The needs of African customers are very specific—we understand that. Our company is an end-to-end African automotive manufacturer which actively competes in the commercial vehicle industry, focusing on developing vehicles that are mechanically simple, efficient and reliable. When manufacturing commercial trucks and agricultural tractors, we aim to construct vehicles that can easily overcome the unfavourable driving conditions of Africa. Our trucks are not just adapted to meet African needs; they have been specifically engineered to thrive in the absence of asphalt roads and push through adverse climate events.

“Simply put, we are Africa’s first and only commercial truck brand for Africans and built by Africans”

We strive to ensure that our customers get the quality vehicles they need and deserve for transportation and agriculture. Our unique business model allows us to construct specifically for the future African market, and our people-centric ethos has allowed us to lead the charge on factors such as quality, reliability and—most importantly—affordability.

Furthermore, we believe in a brand that will make the lives of all Africans better, and we take immense pride in the social responsibility of our business. By investing in the people of Africa, we believe we will have a considerable positive effect on health, education and the standard of living for all Africans.

“Simplicity is the ultimate sophistication”

-Leonardo Da Vinci

By limiting the amount of specialized electronics in our engines and promoting the mechanization of agriculture, our customers will be able to maintain their vehicles with the utmost ease. Gone are the days where drivers would have to wait on the side of the road for technical assistance—the simplicity of our trucks lets the driver easily repair the vehicle and get back on the road more quickly and cheaply.